Now even though my site is a blatant review site, on which I even include negative reviews of products, I like to think that I provide additional value for the visitor with informative articles and blog posts. The niche that I’m writing in is of particular interest to me so I don’t think I’ll have trouble updating the site for a while.

But at then end of the day the life blood of any site is traffic. It doesn’t matter how good I think the content is if nobody sees it. Rhere are a few ways of going about getting people to visit your site, one of which is ranking high on SERPs (search engine results pages) for particular key words and key phrases. Over the past 6 months I’ve been focussing on one particular key phrase for which my best ranking was number 6 on Google and number 4 on Bing. Now I haven’t been spending as much time on this aspect of traffic building in recent months and I’ve now found that I’ve slipped to 10th place on Google, which is right at the bottom of the page.

One of my friends had already warned that I shouldn’t focus on trying to game Google, instead I should focus on creating sites, products and information that people actually want so that they find it organically or through word of mouth. I didn’t dismiss his advise, just took note and decided that I needed to go ahead and give this method a go for the learning experience at least. I did the same last year when I set up a blog for the purpose of making money through affiliate links. I knew that I wasn’t going to be able to sustain blogging in that niche for more than year but decided to do it anyway as it was better than doing nothing.

So even though I’m not entirely surprised that I would steadily drop down on the SERPs, I am a little disappointed that it would happen so fast after I actively stopped working on my ranking. Especially since I don’t the other sites are that great, in fact that top site only has 3 articles that don’t seem relevant at all. The only reason it’s at the top is because it has thousands of back-links.

Now I’m not whining about this. The people that own those other sites put a lot of work or money into getting their rankings but it does highlight the fact that if I were to depend on this method of traffic generation I’d need to be working on building link almost continuously. Either doing it myself or paying someone else to do that. To me that just seems like a waste of time, effort and money. Creating my own products and services is definitely the way to go. That way I can set up my own affiliate programme and let other people worry about generating traffic.